The visual element of the wordmark, a circular swirl and logotype composition, enhances the indication of the brand identity, Eden Hill. Moreover, the curvy leaf elements in character ‘E’ became strong visual inspiration to express the core value of Eden Bio Wallpaper, from nature to mankind. EBW’s brand color had been adapted to empower this entire branding system with elegant shape of graphic elements. And also this emphasizes the uniqueness of EBW’s brand identity.